Why Timeline for Pages are Better than Landing Tabs

Timeline for Pages on Facebook doesn’t offer admins the capability to set a default landing tab. Here’s why we think that is a great thing.

Facebook lately revealed Timeline for Pages, and subsequently eliminated the Facebook default landing tab. You are able to no lengthier set a default landing tab. While many people who admin Facebook business pages are shocked by this move, or perhaps even confused, let’s discuss why this is really a great move by Facebook, rather than this kind of a poor factor.

While you recall, before the introduction of Facebook’s Timeline for Pages function, Facebook business page administrators were in a position to choose whether or not they wanted Facebook customers to land around the page’s Facebook wall or certainly one of its various customized tabs. Many manufacturers, for a lot of many years, relied on the default-tab function to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button in order to achieve access towards the Facebook business page and its fan-only content material.

Previously, before Timeline for Pages was place into action, Facebook business administrators could choose which tab was shown because the default. And it could vary based on which content they needed the user to see once they first went towards the Facebook business web page.

When Timeline for Pages was exposed, that all altered. Now there’s no Landing Tab default.

Now, as a Facebook business page administrator, simply because you cannot set a contest or other customized app because the default tab does not mean you can’t direct each Facebook fans and non Facebook fans to that tab through an ad or perhaps a Facebook icon in your web site. Or perhaps a newsletter. Every Facebook app will still have its personal personal unique app URL. If you would like your Facebook users to land on the contest or another custom app, produce the app and make use of the app’s link, not the link to the web page, for the advertisements. Embed the app’s link in the Facebook icon in your website and in newsletters.

There might be some confusion and extra work so as to make modifications to your Facebook company page so as for Facebook Timeline for Pages to convert well. But more than the long run, I do think that this was a needed change. What do you think?