Homeowners want granite countertops in their homes. Despite the economic downturn—or perhaps because of it—a new survey of American homeowners shows they overwhelmingly recognize the value, beauty, durability and safety of granite countertops.
The survey of 1,588 homeowners, conducted online by Harris Interactive on behalf of The Marble Institute, found that 76 percent of homeowners agree with the statement “Nothing beats the beauty and value of granite countertops” and 75 percent of homeowners who intend to remodel their kitchens in the next two years indicated they want granite countertops.
“The survey shows what our customers are telling us: No matter what the economy looks like, homeowners recognize that granite countertops enhance the value of their homes,” said G.K. Naquin of Stone Interiors in Loxley, Alabama, whose company sells granite and other countertops. “Consumers who are remodeling their kitchens see granite countertops as a safe investment in their homes. They prefer this natural stone to other materials because they understand it pays for itself in terms of higher resale value.”
When asked to rate which countertop material most enhances the value of their homes, homeowners favored granite by more than a three-to-one margin over the second choice: solid surface materials, such as Corian®. Synthetic or manufactured stone products, such as Silestone®, were rated a more distant third by the homeowners.
By overwhelming margins, homeowners agreed with the following statements about the natural stone:
— 93 percent said granite countertops are beautiful
— 91 percent said granite countertops are durable
— 89 percent said granite countertops are safe.
And 93 percent of homeowners who intend to remodel their kitchens in the next two years agreed that granite countertops are safe, reflecting the findings of several comprehensive scientific studies conducted during the past several years.