SEO: Effective Meta Description Tags

Frankie DeSoto, an Seo expert at Standing Dog, has been writing about search engine optimization. His latest weblog publish is about effective meta descriptions and how it’s essential to write an effective meta description tag for every page of your web site.

There are several guidelines of thumb when it comes to writing meta description tags. Keep in thoughts first and foremost the meta description tag can and will be used as a part of your actual search engine outcome listing. So, it’s essential to write this nicely so that the customers are enticed to click on on the real search result listing and visit your website. Listed here are a couple of other essential meta description tag tips:

Probably the most essential job of the meta description is to inform the searcher of what they’ll discover once they visit your website. They’re brief snippets of text that include keywords and eventually perform as the marketing copy that influences the searcher to click on. The descriptions should utilize target keywords in an intelligent and all-natural way. Much like with title tags, you don’t wish to write sentences that don’t make sense simply to function in your keyword phrases.

A common rule of thumb would be to maintain your meta descriptions in between 155-175 characters, with spaces. This really is the number of characters the search engines will generally show inside the search results. Any more and you danger viewing them shortened within the search results. It’s vital to work your keyword phrase in to the starting of the description to make sure it’ll be shown. I would recommend which includes your phrase inside the first 120 characters if at all possible.