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Microsoft Launches Is Your Family Set Campaign in Southern California

Microsoft Corp.’s Family Gaming bus has arrived in Southern California, visiting a local Boys & Girls Club and two Best Buy stores. The bus tour is part of a national campaign called “Safety is no game. Is your family set?” whose goal is to help parents and caregivers make the appropriate gaming and entertainment choices for their family when using the Xbox 360(TM) video game and entertainment system, as well as the new Windows Vista(TM) operating system. The bus will make stops at the Boys & Girls Club of Santa Monica and the Best Buy store in West Los Angeles on Saturday. The tour will then head south and make a stop at the Mission Valley Best Buy store in San Diego.

Microsoft launched the “Safety is no game. Is your family set?” campaign in October 2006 with its partners, Boys & Girls Clubs of America and Best Buy Co., Inc. Los Angeles and San Diego are the seventh and eighth stops in the campaign’s 20-city nationwide tour. The campaign showcases ways that parents can limit children’s exposure to inappropriate video games and movie content using tools such as Xbox 360 Family Settings and Windows Vista Parental Controls. The campaign also highlights the Entertainment Software Ratings Board (ESRB) ratings.

Microsoft, Boys & Girls Clubs of America, and Best Buy launched the campaign based on feedback from parents and caregivers. According to a recent independent survey* of parents who have a video game console in their home, almost four out of five parents and caregivers (78 percent) are concerned about the content in the video games their children play and the movies they watch on their video game consoles or systems. A majority of parents said they want to be the ones who decide what is right for their family. To help them make those decisions, most parents said they would be interested in having a parental control setting on video game consoles or systems that would easily allow them to limit their children’s access to mature content, with over one half (52 percent) saying they would be “very interested” in such a feature.

Additional information related to the campaign is available at the expanded Family Settings Web site at http://www.xbox.com/isyourfamilyset .

About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live(R) online gaming service, and unique interactive entertainment experiences that revolve around gamers. The system was first launched in North America, Europe and Japan in 2005, and then in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360 .

About Boys & Girls Clubs of America
Boys & Girls Clubs of America (www.bgca.org) comprises a national network of more than 3,900 neighborhood-based facilities annually serving some 4.6 million young people, primarily from disadvantaged circumstances. Known as “The Positive Place for Kids,” the Clubs provide guidance-oriented character development programs on a daily basis for children 6 to 18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation. National headquarters are located in Atlanta.

About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 1,100 retail stores across the United States, Canada and in China, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestyBGuy.ca) Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacifica Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com) and Jiangsu Five Star Appliance Co. (Five-Star.cn). We support our communities through employee volunteerism and grants from The Best Buy Children’s Foundation.

About Microsoft
Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* The survey was conducted utilizing a random-digit dialing (RDD)
methodology to help ensure that every American household with a
telephone had an equal chance of being contacted. The margin of error
for this survey is +/- 4.7 percent at the 95 percent level of
confidence. The data collection was performed at a computer-assisted
telephone interviewing (CATI) center, and the results were analyzed by
StrategyOne in its Washington, D.C., office. StrategyOne is a national,
full-service public opinion research and strategic communications agency
with offices in Washington, D.C., New York City, Chicago and London.

NOTE: Microsoft, Xbox 360, Windows Vista, Xbox and Xbox Live are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or in other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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