kajeet, a new provider of pay-as-you-go cell phone and wireless service made from a tween’s point of view, and Nickelodeon, the number-one entertainment brand for kids, announced today a strategic partnership to serve kid audiences through wireless content. Nickelodeon is the first kid content provider for kajeet cell phones.

As part of the joint initiative, the kajeet service will offer customers a variety of mobile content from Nickelodeon (e.g., downloadable ringtones, wallpapers, and games of unique interest to kids) from hit Nickelodeon shows, including The Rugrats, The Fairly OddParents, The Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants. Advertising and promotional elements of the partnership include sponsorship of a number of Nickelodeon’s big television events, starting with the upcoming new SpongeBob SquarePants Friend or Foe? episode, which airs on Nickelodeon on April 13, 8 p.m. ET/PT.

To support the SpongeBob SquarePants Friend or Foe? television event, kajeet will be featured as the exclusive mobile content partner in on-air billboards and interstitials, and online banners. Promotional support will extend to online as well. In addition to the on-air exposure, kajeet and Nickelodeon will launch exclusive mobile content related to the episode. kajeet is the exclusive sponsor of “Trash Bash,” the Friend or Foe? Game of the Week on Nick.com; and dudes.kajeet.com will offer kids and an exclusive power-up for the “Trash Bash” online game running through April 13.

The two biggest business adversaries in Bikini Bottom have a secret hidden past, and viewers will finally learn how one-time best buddies, Plankton and Mr. Krabs, became lifelong enemies in SpongeBob SquarePants Friend or Foe? on Friday, April 13 at 5:00-10:00 p.m. ET/PT. SpongeBob Friend or Foe? will include a five-hour interactive marathon, an interactive live-action convergent contest and an all-new SpongeBob episode, Friend or Foe?, hosted by Patchy the Pirate (airing 8:00-8:30 p.m. ET/PT). SpongeBob SquarePants: Friend or Foe? will also be released nationwide on DVD on April 17.

Launched in July 1999, SpongeBob SquarePants has since emerged as a pop culture phenomenon and one of the most popular series in kids’ television history. The Saturday morning play of the series currently ranks as the number-one rated program among Kids 2-11. Nearly 67.2 million viewers tune into the show each month, including 24 million Kids 2-11, 14.5 million Tweens 9-14 and 32.9 million Adults 18+. (Source: Nielsen Cume Data -November 2006). Adult viewers also continue to tune in and have increased by 78% since the premiere of the show.

The most widely distributed property in MTV Networks history, SpongeBob SquarePants is syndicated in 171 markets in 25 languages and consistently rates in the top 3 series among kids in every major market it currently airs in across Europe, Asia, Australia, Latin America and the United States.

kajeet offers a full array of voice, text, picture, and instant messaging services that allow on-the-go kids to stay connected to family and friends — and to communicate in their own style. And, because kajeet is pay-as-you-go with cost control features for parents, customers have no long-term contracts, no activation fees, no termination fees, no hidden charges or fees, no roaming or extra long distance charges, and no big surprises!

The kajeet service and full-featured phones have begun rolling out and will be available nationwide in more than 500 Best Buy stores by May 1, and at Limited Too stores in early April. kajeet can also be purchased on the Web at http://www.kajeet.com/. Wireless network coverage for kajeet is provided by the Nationwide Sprint PCS Network*. For additional product and service details, please visit http://www.kajeet.com/ or dial kajeet customer care at 1-866-4kajeet (1-866-452-5338).

About kajeet(TM)
Founded in 2003, kajeet may be based in Bethesda, MD, but kids are the center of our universe. kajeet is the pay-as-you-go cell phone service made from a kid’s point of view, a new word for a new world of mobile entertainment, customization and communication. And for parents, kajeet alleviates the worries of getting kid a cell phone with no long term contracts, no surprise overages and no expiring minutes. Oh, and no buzzwords. No kidding. kajeet and kids: use it for talking, use it for texting, use it for sharing, use it for playing … use it for good.(TM) http://www.kajeet.com/

About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE: VIA.B) .