Impression Share Metrics for Ad Groups at Google

On January 30th, 2012, Google will begin rolling out Impression Share Metrics at the Ad Group level in Google AdWords. If you are acquainted with Google AdWords, Google’s pay per click (PPC) plan, and also you use it each day, you then know that this really is likely to be a really welcome new function.

Google has announced the Impression Share Metrics are likely to be available in the Ad Group Level in Google AdWords.

So, what’s Impression Share?
Impression share is the percentage of impressions you received divided by the estimated number of impressions you had been eligible to get. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and High quality Scores.

A simple way to understand the worth of impression share is to consider the on-line advertising landscape like a scrumptious pie. You as well as your rivals are every trying to nab the biggest slice of that pie. By tracking your impression share metrics, you’re keeping tabs on the dimension of one’s slice in comparison with the rest of the pie, that is becoming divided up and eaten by your competitors.

Listed here are some explanations of the new impression share metrics, and the three new columns which will be added starting on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided by the estimated number of impressions eligible to receive.

Lost impression share by rank will be the percentage of impressions lost due to ad rank. However, the percentage won’t be proven in case your campaign is at or near your set daily budget.

Exact match impression share will be the percentage of impressions received for searches that exactly matched keyword divided by the estimated number of exact match impressions eligible to get.

Right now, the impression share metrics are accessible in the campaign level only. But, this is likely to be extremely useful for search engine marketers, particularly because it’s in the Ad Group degree. According to Google, These modifications will begin to roll out to all advertisers globally on January 30, 2012, so look out for them inside your account soon. As soon as these changes are live, you will have the ability to discover much more comprehensive info within the AdWords Help Center.