Did you know that one small, easy-to-fix, weblog setting in WordPress actually has the power to virtually kill any and all of your WordPress Search Engine Optimization efforts of all your weblog posts? In the event you do not set up WordPress properly, this one setting will make all of your Search engine optimization efforts go down the drain. Unless of course this is set correctly, you may not even know why your weblog poss are not ranking well in Google. Let me explain.
When you publish a weblog post in your WordPress blog, if you don’t have the date and time set properly, the weblog post might be published as if it had been published within the past (for example, one day ago), when really it’s becoming posted/published “right now”. Why is this a problem? Google utilizes the date *YOU SET* in your WordPress blog to figure out when precisely a weblog post was published. And Google utilizes that date within the real search outcome listing for your weblog post–as well as component from the “freshness” part from the search engine algorithm.
When you have your time zone set incorrectly, you’ll fairly possibly not get any additional Seo increase in the “freshness” of the blog publish. Your weblog post will by no means show up in the direction of the leading of the search results if somebody searches for a keyword phrase and kinds the search results by the “past hour” or sorted “by date”. There’s an option to do that shown on the left sidebar of the search results, as shown beneath:
But, what may be much more essential, is the fact that your new blog publish might not receive as a lot of an “SEO boost” from additional new links, social bookmarks, or social “sharing” that occur quickly after a weblog post is published. It’s been my observation that if a blog publish is posted (it is a new URL) and it receives new links, social bookmarks, and social “shares” within a particular period of time, that new URL starts to gain traction: and can ultimately rank much better than if it isn’t promoted. Blog posts, even if they are published and promoted correct following becoming published, won’t benefit in the extra promotion when the Time Zone setting isn’t right in WordPress. Why?
If Google thinks the blog post is “old” then it’ll not advantage from the “freshness” from the weblog post. Although it may actually be new and fresh, Google relies around the date that “we set” on our weblog posts, not once they first discovered the URL.
So, how do you change this? How do you make certain that your WordPress weblog posts aren’t falling victim to this wrong setting?
one. Log into WordPress (i.e., domain.com/wp-admin/)
2. On the left side, choose “settings”.
three. In the middle of the web page, look for “Timezone”.
4. verify your timezone to create certain that the time is right
If every thing is right, then you ought to be just fine–there is nothing to change. If it isn’t right, or when the timezone is displaying some thing various, you then may have Search engine optimization issues with each and each blog post. And if you’re doing any blog publish promotion and link building for the blog posts, you probably already understand that the timing is essential. Don’t let your 1 simple WordPress setting harm all of your search engine optimization efforts. Check your timezone setting.
I just have one query: Why is Google relying on the date that we set on our own blog? Shouldn’t Google be relying around the date of once they crawl our new weblog post?