Google has begun migrating all Google Places pages to the new Google Plus Local pages. Whether or not you like or not, in case your company presently features a Google Places page, your Google Places page has probably already been replaced or upgraded to a Google Plus Local page. So, what does this mean to you as well as your company?
Nicely, the main objective right here would be to integrate Google’s social aspect of Google Plus into your local company listings on Google. You’ll have the opportunity to interact with your customers and potential customers, and they can interact with your business. Your local company ought to embrace the new Google Plus Local, especially simply because this new platform will allow for these new consumer interactions.
Google announced this new alter on their Google+ page:
These days we’re rolling out Google+ Local, a simple method to discover and share local info featuring ZAGAT scores and recommendations from individuals you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that consists of pictures, Zagat’s high-quality scores and summaries, reviews from individuals inside your circles and other info like address and opening hours.
Google+ Local is also integrated across the other goods you already use every day, such as Search, Maps and mobile, so you are able to get exactly the same great local info wherever you go.
What’s also important to note is that Google will actually be indexing the new Google+ Local pages in their search results, which will provide a fantastic opportunity for the company to improve their overall search engine optimization potential. There is a really good chance that Google will help drive traffic for your Google Plus Local page, which will help your company within the lengthy run.
There’s no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook’s local business pages.